The Bowvember campaign for the benefit of PROCURE
PROCURE, the organization dedicated to the fight against prostate cancer, is celebrating the 13th edition of its nationwide Bowvember campaign. This initiative aims to support men with the disease and their families, as well as raise public awareness about this form of cancer, which is the most common among men - 18 men a day are diagnosed with prostate cancer in Quebec alone - by encouraging the purchase and wearing of the popular Philippe Dubuc bow tie during the month of November.
By becoming a Bowvember ambassador, you have the power to create a personal and unique impact in the fight against prostate cancer.
HOW TO BE AN AMBASSADOR?
- Make a donation in the amount of your choice
- Create your ambassador profile by completing this registration form
- Define your personal fundraising goal
- Raise awareness of the cause among your network of contacts and those around you, and collect donations on your personal fundraising page
FOR WHOM OR WHY ARE YOU WEARING THE BOW TIE?
We all have our own personal reasons for wearing the PROCURE bow tie and supporting the fight against prostate cancer. What’s yours? Tell us your story and get involved today to raise awareness for our mission! Together, we can help thousands of men and families affected by the disease and advance cutting-edge research to bring hope to those who need it most.
DARE TO WEAR IT, DARE TO TALK ABOUT IT!
Bow tie and pocket square - 2026 Edition
The bow tie is now available to order from our online store. Please note that orders will only begin shipping in mid-October 2026.
Discover the 2026 Bowvember Collection
Featuring 7 exclusive pairs of socks, as well as the 2026 edition bow tie and matching pocket square for only $99 ! Please note that orders will only begin shipping in mid-October 2026.
If you have any questions, do not hesitate to contact us : 514-341-3000 or info@procure.ca
Become a Bowvember ambassador
The Bowvember campaign for the benefit of PROCURE
PROCURE, the organization dedicated to the fight against prostate cancer, is celebrating the 13th edition of its nationwide Bowvember campaign. This initiative aims to support men with the disease and their families, as well as raise public awareness about this form of cancer, which is the most common among men - 18 men a day are diagnosed with prostate cancer in Quebec alone - by encouraging the purchase and wearing of the popular Philippe Dubuc bow tie during the month of November.
By becoming a Bowvember ambassador, you have the power to create a personal and unique impact in the fight against prostate cancer.
HOW TO BE AN AMBASSADOR?
- Make a donation in the amount of your choice
- Create your ambassador profile by completing this registration form
- Define your personal fundraising goal
- Raise awareness of the cause among your network of contacts and those around you, and collect donations on your personal fundraising page
FOR WHOM OR WHY ARE YOU WEARING THE BOW TIE?
We all have our own personal reasons for wearing the PROCURE bow tie and supporting the fight against prostate cancer. What’s yours? Tell us your story and get involved today to raise awareness for our mission! Together, we can help thousands of men and families affected by the disease and advance cutting-edge research to bring hope to those who need it most.
DARE TO WEAR IT, DARE TO TALK ABOUT IT!
Bow tie and pocket square - 2026 Edition
The bow tie is now available to order from our online store. Please note that orders will only begin shipping in mid-October 2026.
Discover the 2026 Bowvember Collection
Featuring 7 exclusive pairs of socks, as well as the 2026 edition bow tie and matching pocket square for only $99 ! Please note that orders will only begin shipping in mid-October 2026.
If you have any questions, do not hesitate to contact us : 514-341-3000 or info@procure.ca