PROCURE, the organization dedicated to the fight against prostate cancer, celebrates the 10th anniversary of its national Bowvember campaign. This initiative aims to support men with the disease and their families, as well as to raise public awareness of this form of cancer which is most prevalent among men - 19 men a day are diagnosed with prostate cancer - by encouraging the purchase and wearing of the popular Philippe Dubuc bow tie during the month of November. PROCURE aims to raise $1,000,000 through the sale of more than 7,000 bow ties in Bowvember as well as the Bow Tie Affair benefit evening to be held on November 30.